“The details are not the details. They make the design.”
Charles Eames

Founded by Vicky Riordan, Rare is a boutique design studio based in Prahran, Melbourne, Australia. We are cat lovers, tea drinkers and chocoholics, but most importantly we are perfectionists, who strive to go above and beyond to help you realise your vision. It’s really important to us that everything we create is of the highest quality, that our clients can be proud of, so we only take on a certain number of projects a year, allowing us to give our full love and attention to each and every one.

Do you have a dream project in mind and need some help to make it a reality?

About Vicky

England-born with dual British / Australian nationality, Vicky is the creative director behind Rare. Together with her partner Lawrence, they have an international perspective, having been raised in England and America respectively. They have lived in both countries along with travelling all over the world, before settling in Melbourne, Australia.

After graduating from university with a degree in Graphic Design, Vicky worked for agencies in and around London for 7 years. She experienced working with clients of all sizes, from start-ups to global brands, witnessing the different approaches each took. She also saw the benefits of working with a small team of people, in creating a truly special and personal experience – an ethos that she aims to bring to every aspect of Rare.



We book in a consultation call or meeting with you to find out all about your project and ideas, and to gauge how we can help to make it a reality. This is followed by a proposal, contract & onboarding.


We immerse ourselves in all aspects of your brand, competitors and target audience, and produce 3 initial moodboards that give an overview of possible design routes, including typography, colour palette etc.


This is where we pull everything together! Using the strategy, and the design route that you have approved, we start designing your brand identity, followed by any other project deliverables such as a website.


Once the design stage is complete, it’s time for the big reveal. This may be putting print items into production or launching your website for the world to see! Sit back, relax and enjoy that glass of wine!

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