Hotel Tangier

Branding, Website Design

As the gateway between Europe and Africa, Tangier has for centuries been a strategic and cultural hub – a fascinating and intoxicating blend of mediterranean and arabic cultures. It is a mysterious city, filled with intrique, and for decades has been frequented by diplomats, writers, fashion designers and spies.

It is this sense of nostalgic mystery that we aim to capture in every aspect of Le Hotel Tangier, it’s earthy, 70s-inspired colour palette referencing the colours of Morocco, while it’s identity combines both a retro vibe and a handwritten nod to its mysterious guests.

In reference to its mix of cultures and past history, we wanted the brand to be one of contrasts, featuring both the old and new, hard and soft, warm & cool.

The result is textural and opulent - an enticing blend of luxury and history, a home away from home.

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For our own brand, we wanted to both capture this idea of rarity, while also putting our clients’ work front and center. Using a minimal colour palette of bright yellow, off white and black, our identity is colourful yet refined, with added details for that little something extra.

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Choyer

Choyer (meaning ‘to pamper’) aims to bring the small luxuries that we associate with being on holiday to our own homes, providing a carefully curated selection of luxurious products to bring the hotel to us. Whether that is pampering ourselves with some gorgeous and indulgent beauty products, lounging around watching netflix in some beautiful, sensual sleepwear, or even simply soaking up the rays in our gardens wearing the most elegant beachwear, Choyer’s sole mission is to spoil you and make you feel good at a time when you need it most.

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