Rare's Own Brand Identity

Brand Identity, Packaging, Website

When something is rare, it is not found in large numbers and so of greater interest or value. It is these traits that we aim to portray in each and every one of our clients’ projects, highlighting the unusual and special to create distinctive brands.

For our own brand, we wanted to both capture this idea of rarity, while also putting our clients’ work front and center. Using a minimal colour palette of bright yellow, off-white and black, our identity is colourful yet refined, with added details for that little something extra.

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